This university sought a marketing partner to act as a true extension of their internal team — one that understood the distinctive and powerful experience it offers its students. Our approach combined a deep analysis of historical performance with forward-looking optimizations grounded in target demographic research.

Between AI overviews, social media content showing up in search results, and new players like ChatGPT and Perplexity eating away at traditional query behavior, brands can no longer afford to treat paid search like a silo.