We spend every day testing, optimizing, and experimenting, this is where we share what we’ve learned.
You’ll find raw takeaways from real campaigns, wins worth repeating, and fails we’ll never make twice. It’s the honest side of paid media, straight from the Mira team.
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The Creative Bottleneck No One Talks About in Performance Marketing
Boosting Funnel Efficiency: How a Marketing Agency Improved Lead Quality by 15% Through Smarter Targeting
28.10.2025
The agency sought a marketing partner with extensive B2B expertise to improve the quality of their lead funnel. Our strategy focused on building upon existing successes while implementing targeted adjustments to improve lead quality.
Collaboration in Action: How an Integrated Team Reimagined Student Recruitment for a Leading University
24.10.2025
This university sought a marketing partner to act as a true extension of their internal team — one that understood the distinctive and powerful experience it offers its students. Our approach combined a deep analysis of historical performance with forward-looking optimizations grounded in target demographic research.
The Creative Bottleneck No One Talks About in Performance Marketing
29.01.2026
When performance stalls, the first things we tend to blame are budget, platforms, algorithms, or timing. What often gets overlooked is the most human and frustrating blocker of all: getting strong creative out the door.
AI is rewriting the search feed. Here’s what that means for your media strategy.
09.10.2025
Between AI overviews, social media content showing up in search results, and new players like ChatGPT and Perplexity eating away at traditional query behavior, brands can no longer afford to treat paid search like a silo.
Boosting Funnel Efficiency: How a Marketing Agency Improved Lead Quality by 15% Through Smarter Targeting
28.10.2025
The agency sought a marketing partner with extensive B2B expertise to improve the quality of their lead funnel. Our strategy focused on building upon existing successes while implementing targeted adjustments to improve lead quality.
Collaboration in Action: How an Integrated Team Reimagined Student Recruitment for a Leading University
24.10.2025
This university sought a marketing partner to act as a true extension of their internal team — one that understood the distinctive and powerful experience it offers its students. Our approach combined a deep analysis of historical performance with forward-looking optimizations grounded in target demographic research.
The Creative Bottleneck No One Talks About in Performance Marketing
29.01.2026
When performance stalls, the first things we tend to blame are budget, platforms, algorithms, or timing. What often gets overlooked is the most human and frustrating blocker of all: getting strong creative out the door.
AI is rewriting the search feed. Here’s what that means for your media strategy.
09.10.2025
Between AI overviews, social media content showing up in search results, and new players like ChatGPT and Perplexity eating away at traditional query behavior, brands can no longer afford to treat paid search like a silo.
