This agency specializes in training former digital marketers to become client account managers for marketing agencies. After completing their training, these professionals support agency owners in client communications, project management, delegation, process optimization, and more. The agency sought a marketing partner with extensive B2B expertise to improve the quality of their lead funnel. Although they were generating a high volume of leads through paid media, the leads often did not align with their target demographic.

Our strategy focused on building upon existing successes while implementing targeted adjustments to improve lead quality. We refined all audience targeting parameters to better align with the agency’s ideal client profile — marketing agency owners generating over $30,000 in monthly revenue. We also tested new channels, creative assets, and audience segments, with rapid optimizations based on performance data.

Our lead generation philosophy prioritizes quality over quantity. While the client was receiving a high volume of leads, many were unqualified, leading to inefficiencies within their sales process. Recognizing that B2B decision-makers are still influenced by consumer channels, we deployed a highly targeted approach across platforms not traditionally considered B2B, such as Meta, to reach the right audiences effectively. We leveraged both first-party data and third-party data sources to build and refine custom audiences for maximum lead quality.

Due to the success of the engagement, our initial three-month contract has been extended.

By realigning focus from volume to value, this marketing organization strengthened the foundation of its pipeline — attracting prospects who truly fit their ICP. Through strategic audience refinement, platform diversification, and rapid optimization, this campaign delivered measurable gains in efficiency and long-term impact. It’s proof that when performance meets precision, quality always wins out over quantity.